O.G. CONTENT

Urban Music x Branding

SHHO: LET IT GROW: MEL D. COLE

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SHHO sits down with photographer Mel D. Cole to talk success and growth.

LET IT GROW: MEL D. COLE from SHHO on Vimeo.

Related: SHHO: Let It Grow: Rob Stone

Props: Al Lindstrom

Written by bjornk

July 17, 2011 at 21:32

Al Lindstrom: Sounds Of Brazil with Larry Gold and Le’roy Benros

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Al Lindstrom’s Alex Ciccimarro has this to say about the interview below:

(Ed. Note: Normally I’ll give you a nice write up on the video you are about to watch, but I was asked by Le’Roy to let him tell you some things in his own words. Before you read that, let me give you a description of what this video is about. SOBs has made it’s way from a Brazilian club, to a well known venue in hip-hop. Over the past decade it has really solidified it’s name as the place where new artists are being broken. Larry Gold started this club in 1982 and hasn’t looked back since. In this interview with Larry is Le’Roy Benros, the man behind booking all the up and coming talent.

In part 1 of the interview we talk about the history of the club, the history of hip-hop at the venue, and how the club made it’s name for breaking rap artists. With that said, Le’Roy has given us a nice little write up of things he wants you to know. Scroll down and read away:)

SOB’s is a great place for up and coming talent to perform not only because of the historical presence it has in the New York market but because we also take pride in the development of the artist leading up to their show. Coming from an artist manager background, I understand the importance of maximizing opportunities for an artist. If I book a show, Im going to be coordinating with the publicist/manager on a consistent basis to ensure that certain press has been scheduled, the music gets to where it needs to “buzz” is maintained and that NYC/blogs knows where to be at on that given night; Im pretty much serving as an assistant manager to the camp. Its important that awareness is generated through all outlets and that fans know whats going on. Managers have so many other areas to focus on that the added help on this end is one less thing for them to worry about. My goal is to make this the best possible NY and SOB’s experience for the talent and their camp. To submit material or discuss potential shows, hit me at LB@sobs.com

 

Allindstrom.com Presents: Sounds Of Brazil with Larry Gold and Le’roy Benros

Related: Al Lindstrom: Best Of Both Offices with Young Sav and Steve-O Part 2

Props: Al Lindstrom

Written by bjornk

July 17, 2011 at 21:23

MTV x Adidas: Kidz In The Hall: Here Now (Episode 5 And 6)

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Episode five and six of Kidz In The Hall’s MTV series with Adidas.

Party Time, Excellent!

This Is An Occasion

Related: MTV x Adidas: Kidz In The Hall: Here Now (Episode 4 – Hoop it up… Doggystyle)

Props: Nah Right

Q.Ledbetter: Young Guru – Genisis

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Q.Ledbetter shot this video of producer and engineer Young Guru speaking on his beginnings, comparing the rap hustle to graffiti, and the significant role of technology.

Young Guru – Genisis from Q. Ledbetter on Vimeo.

Props: Nah Right

Written by bjornk

July 9, 2011 at 16:09

That’s Rocawear: Kendrick Lamar

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Kendrick Lamar is the featured artist in this episode of Rocawear’s new video series That’s Rocawear.  Video below Rocawear’s description of the new series:

That’s Rocawear viral videos celebrate the evolution of hip hop culture. Rocawear was established in 1999 off the excitement around Jay-Z and Rocafella Records and remains today as the number one urban lifestyle brand in the world. We celebrate how the culture has evolved and how Rocawear has not only evolved with the culture but has been a major force in communicating that evolution around the world.

That’s Rocawear: Kendrick Lamar

Props: Nah Right

Written by bjornk

July 9, 2011 at 15:54

VH1: Behind the Music: Ice Cube

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VH1: Behind the Music: Ice Cube

Props: Nah Right and VH1

Written by bjornk

July 8, 2011 at 16:07

Bad Meets Evil Music In Entourage Season 8 Trailer

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Bad Meets Evil’s Fast Lane is the musical backdrop in the trailer for the 8th season of HBO’s Entourage.

Entourage Season 8: Extended Trailer (HBO)

Related: Eminem Music In Mission: Impossible 4 Trailer

Props: Paul Rosenberg

Written by bjornk

July 8, 2011 at 15:58

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